I fix technical problems with good design‍

Most designers make things look good. I make things work, for the people using them, and for the business behind them.

I've spent 20 years embedded in product teams at Booking.com, IKEA, adidas, Polestar, and Miele, working on the kind of problems that don't have obvious answers. Onboarding flows that haemorrhage users. Loyalty programmes nobody joins. Apps that make sense in the boardroom and nowhere else.

I'm a freelance product and service designer based in Rotterdam. If something in your product isn't working the way it should, that's usually where I come in.