As one of the UX leads for the Polestar website, I was responsible for overseeing the design and user experience of multiple projects. This involved conducting user research and testing to gather insights and inform the design process, creating wireframes and prototypes to guide the development team, and collaborating with the team to implement the design.
One of the key challenges I faced on this project was the need to create a website that was mobile first and design driven, but still accessible for a wide range of users. To overcome this challenge, I worked closely with the development team to create a user-centered design that prioritized simplicity and ease of navigation.
The end result was a sleek and modern website with scrollytelling product pages and component based feature pages that met the needs of the Polestar brand and delivered a positive user experience. My work on this project helped to ensure that the new website was a success and played a critical role in achieving the overall goals and objectives of the project.