Lead UX Freemium

DPG Media

Year
2024
Role
Lead UX
Company
DPG Media
DPG Media

Led the team in conceptualizing and creating new patterns for the freemium brands of the desktop website and mobile app of DPG Media. Collaborated with cross-functional teams to ensure the product designs were aligned with business goals, tehcnical requirements and user needs. Successfully launched multiple experiments and new patterns across the platform. We overhauled the design of the games platform, introduced live video in the play section while maturing our WoW and design system.